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21 de out. de 2025
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Despesas Corporativas
Amanda Magalhães
·
Head de Marketing
This week’s Digest compares Google, Amazon, Adobe and Salesforce’s moves toward capturing more of the enterprise market with AI. Plus, OpenAI’s own AI chips and Figure 03’s most advanced humanoid yet.
1. Google launches Gemini platform for enterprises
Google announced Gemini Enterprise, a full-stack platform that embeds AI across enterprise workflows. It includes a no-code workbench for building AI agents, prebuilt assistants for research and analysis, and integrations with Salesforce, SAP, and Microsoft 365, in addition to Google Workspace.
CFO takeaway: Google just reminded us that the enterprise AI race is largely a distribution and reach game. By embedding Gemini across Google Workspace, with its 3B+ users, Google’s pitch to existing users is clear: minimizing change management and eliminating the need to purchase another tool translates to faster adoption and ROI. And with integrations beyond Workspace, it’s covering its bases elsewhere too. As a partner at a VC noted on Substack, “The battle for the enterprise is around who owns the workspace, and this is a part of Google’s rallying cry.”
2. Amazon releases agentic AI platform for enterprises
AWS introduced Amazon Quick Suite, an agentic AI platform that helps employees automate tasks, analyze data, and retrieve insights across internal tools and documents. It connects to popular systems like SharePoint, Salesforce, Google Drive, Adobe Analytics, and over 1,000 other apps via standardized integrations like OpenAPI and the Model Context Protocol (MCP). Employees can build custom agents without code, and use Quick Suite inside browsers or as a standalone app.
CFO takeaway: Quick Suite looks a lot like Google’s Gemini Enterprise, but Amazon is leveraging its proximity to enterprise data here. AWS hosts a large share of enterprise infrastructure and storage. If you’re an AWS customer, deploying Amazon’s AI means one consolidated vendor bill. If you’re not, this is Amazon’s move to capture more of your cloud spend. Amazon’s angle: your AI provider should be the one hosting your data.
3. Adobe unveils AI agents for B2B marketing and sales
Adobe launched a suite of AI agents designed to support B2B marketing and sales teams with targeting, personalization, and customer journey orchestration. The agents can identify buying group members, build campaigns, and surface insights from cross-channel data. Additional agents for account qualification and product discovery are coming soon, including a multimodal AI interface that supports voice, text, and image-based interactions.
CFO takeaway: In its enterprise AI push, Adobe is betting on marketing automation. It already powers campaigns for many companies through Marketo and Adobe Experience Cloud. Now, its AI agents can help B2B teams move faster and hand off better-qualified leads to sales. This could help shorten deal cycles and lower customer acquisition costs, two major levers for any sales-driven business.
4. Salesforce expands platform for enterprise AI agents
Salesforce announced the global rollout of Agentforce 360, a full platform for deploying AI agents across sales, service, marketing, IT, and more. It combines AI reasoning, automation, and conversational interfaces with data from Salesforce’s Customer 360, Slack, and partner apps. The platform supports voice, chat, and workflow agents, and integrates with tools like Google Drive, Snowflake, and OpenAI. With 12,000 customers live, Agentforce is designed to turn Salesforce into an AI-powered operating system for enterprise work.
CFO takeaway: Salesforce has focused on the front office stack, like CRM (Sales Cloud), customer support (Service Cloud), and employee collaboration (Slack). Now it’s embedding AI agents into those systems so they can act on existing data and workflows. That gives them the ability to respond to support tickets, generate marketing campaigns, schedule meetings, and more. The financial play: consolidate spend and automate more of the business through software in your existing stack.
